THE WORLD OF VIDAL

A 100-YEAR-LONG HISTORY

The origins

It all started in 1900, when Angelo Vidal established a small laboratory for perfumes and soaps in Venice

The success

The turning point came with the introduction of Pino Silvestre, the iconic body wash that became our first big success

The white horse

Pioneers of advertising, Vidal created this famous commercial, which has remained in the hearts of many generations

The product offer

Not only body wash: lines of shampoo, shaving foam, deodorants, and intimate wash have been launched

Argain oil

And here, another great idea: the first body wash in Italy with Argan Oil, an Oriental fragrance that quickly became a customer favourite

Always innovative

But Vidal doesn’t stop there: every year, many new products come available, thanks to the ever-innovative combinations of fragrances, formulas and ingredients

Our commercials

The white horse - 2003

It gives you - 2010

With love Vidal - 2014

Fire up your Vidality - 2017

Vidal’s plus

Unique fragrances
For the whole family
100% Made in Italy
Hydradermal Complex

Unique fragrances, to turn on your energy!

Vidal products are created based on careful research of the most captivating scents that are able to impart unique sensations and feelings of wellness. The shower is not only for bathing, but it also represents a moment of regeneration and recharge. The Vidal fragrances, intense and lively, are the perfect solution to restore your energy.

Unique fragrances, to turn on your energy!

Vidal products are created based on careful research of the most captivating scents that are able to impart unique sensations and feelings of wellness. The shower is not only for bathing, but it also represents a moment of regeneration and recharge. The Vidal fragrances, intense and lively, are the perfect solution to restore your energy.

For the whole family

Vidal is the perfect companion for the whole family: high quality and innovative products, in a wonderful, convenient size! In addition, there is a wide variety of different fragrances and tested formulas to satisfy every need, making Vidal the ideal brand to assist your loved ones in their every need for personal care.

100% italian production

R&D
Flasks
Labels
Filling

FORMULAS WITH HYDRADERMAL COMPLEX

Protect the hydration of your skin

The beauty secret for bright, elastic, healthy-looking skin is Hydration. Vidal formula is enriched with the innovative Hyrdadermal technology, a complex of dermo-cosmetic moisturizing agents that delicately protect your skin. The special mix of glycerin, sorbitol and Sodium-PCA has the ability to penetrate the skin, creating a protective barrier that noticeably slows drying out. The result is softer, silkier, and brighter looking skin.

FORMULAS WITH HYDRADERMAL COMPLEX

Protect the hydration of your skin

The beauty secret for bright, elastic, healthy-looking skin is Hydration. Vidal formula is enriched with the innovative Hyrdadermal technology, a complex of dermo-cosmetic moisturizing agents that delicately protect your skin. The special mix of glycerin, sorbitol and Sodium-PCA has the ability to penetrate the skin, creating a protective barrier that noticeably slows drying out. The result is softer, silkier, and brighter looking skin.